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Sending rays of warmth and good wishes, this vibrant image originally showcased the enticing promise of "Le Soleil toute l'Année sur La Côte d'Azur" (The Sun All Year Round on the French Riviera). Crafted by the talented Roger Broders in 1933, this image was initially designed for the PLM as the cover of a travel brochure, luring adventurers to the sunny shores of the French Riviera. Now repurposed as a versatile greeting card, it continues to captivate with its timeless charm and the allure of perpetual sunshine!
Roger Broders (1883-1953) was a prolific French poster artist renowned for his stunning travel and tourism posters during the Golden Age of Travel. Born in Paris, Broders began his career as a painter and later shifted his focus to graphic design. He joined the Compagnie des Chemins de fer Paris-Lyon-Méditerranée (PLM) in 1922 as their official poster artist, creating captivating artworks to promote the company's various destinations.
